Why is Chiara Ferragni famous? 

Story of a 10 million dollars fashion blogger

Chiara Ferragni is one of the most famous and followed fashion bloggers in the international field, with a huge following of followers. The Blonde Salad is much more than just a blog today.

Who is Chiara Ferragni? Why is she so famous?

Chiara Ferragni is one of the most followed Fashion Bloggers and Influencers in the world, especially outside Italy. The Blonde Salad today is not only a simple blog on fashion, but it is also a point of reference in the fashion sector: a mix of style and inspiration, which has led the blogger on the one hand to collaborate with the most famous and prestigious luxury fashion brands, and on the other to establish herself as opinion-maker and model in international magazines. The fashion community has called her one of the most influential figures on the entire fashion scene.

Chiara Ferragni’s shoes brand.

Born as a fashion blogger, Chiara Ferragni first became an influencer, then a successful entrepreneur. She is also a stylist: she created and signed several fashion collections. In 2015 the turnover of her company was 10 million dollars; today her company has 25 employees and runs her own e-commerce. Ah! Let’s not forget that Chiara Ferragni is only 30 years old.

2009: the birth of the blog The Blonde Salad

The idea of The Blonde Salad was born during a video call on Skype between Chiara Ferragni and her boyfriend at the time, Riccardo Pozzoli. She loves being photographed, he is about to move to Chicago. In the beginning, Riccardo doesn’t welcome this idea; then, after moving to the United States for a Marketing Master, he discovers the potential of fashion blogs: he encourages her and improvises as a photographer.

The initial investment is $ 10 for the Internet domain and around $ 500 for a digital camera.

Chiara Ferragni in 2009

Chiara Ferragni is a beautiful girl, simple, the classic girl next door, the friend who recommends the nail polish to use or the dress to wear for an evening out. A genuine style that is reflected in her blog: on the web, she talks about her life between Milan and Cremona, between shopping and university lessons. Responds to all user comments with advice, smileys, and thanks. Day after day, her outfits increase with a more frequency, with more and more accurate photos and more and more sponsors present.

Seven years later…

In 2010 Chiara Ferragni, who attended Bocconi University in Milan in that year, was indicted by the American magazine New York as One of the biggest breakout street-style stars of the year: all the spotlights are on her and give her huge momentum. In 2011 Vogue crowned her “Blogger of the Moment”, with over 1 million visits on the blog and 12 million monthly impressions. From that moment the rise is unstoppable: in 2013 the blog reaches 1.6 million followers on Instagram, and it also becomes an eBook. In 2014 Chiara was rewarded for the third consecutive year with the Bloglovin ’Award by the American lifestyle aggregation platform.

Chiara Ferragni named in New York Fashion Magazine

Today The Blonde Salad is not only a blog, but it is also an editorial project and e-commerce, with an editorial staff that works under the guidance of Chiara Ferragni. Pozzoli remained in the project as a working partner.

Chiara Ferragni and the birth of Leone Lucia Ferragni: when kids land on Instagram

On March 19th 2018, Chiara Ferragni and Fedez’s son Leone Lucia Ferragni was born in Los Angeles. And the popularity on the social networks of the two VIPs has undergone a new surge. Shortly afterward a real controversy exploded on Instagram, linked to the appearance of numerous profiles dedicated to the little Leone; many of these are simple fan pages, but there is no shortage of what are called official profiles. Above all, the officialleoneluciaferragni profile, which in a few hours exceeds 2,000 followers and which describes itself as Baby #RAVIOLINO, is arousing suspicion.

View this post on Instagram

The meaning of life to me 💞

A post shared by Chiara Ferragni ✨ (@chiaraferragni) on

Advertising and marketing move by the couple Ferragni – Fedez or fake profile? The answer to the question comes on March 22nd, the day in which Chiara Ferragni declares on her Instagram profile that she has never opened profiles dedicated to her son Leone.

Harvard, the Financial Times, Forbes, and Barbie

Today Chiara Ferragni has an impressive following as an influencer: more than 18 million followers on Instagram, 1 million likes on Facebook, 400 thousand followers on Twitter. She is not only a successful blogger, but she is also a surprising entrepreneurial machine: a case study at Harvard, was included by the Financial Times among the female protagonists of digital luxury; she is also present in Forbes’ “30 under 30” ranking. 

The Blonde Salad goes to Harvard

Last curiosity: Mattel, a toy manufacturer, has dedicated a Barbie with her features to the blogger.

Social Wedding and product placement: the wedding between Chiara Ferragni and Fedez, “The Ferragnez”

On 1st September 2018 there was the marriage between Chiara Ferragni and Fedez, now known as the #TheFerragnez. A marketing event that changed the rules of social sharing and product placement, becoming the media ceremony of the year and transforming a private event into a perfect showcase between brand and work.

Chiara Ferragni and Fedez on their wedding.

First came the news of the location of the event: Dimora delle Balze in Noto, a 1800s property of 27 hectares. The invitations were made through Instagram Stories, a 3D ticket with the future spouses at the center of the classic Californian environment. Bebe Vio, Gilda Ambrosio, passing through the direct invitation to Francesco Totti and Ilary Blasi: wedding invitations have never been so social.

But it didn’t end there. Here are the events, marketing, and social side, that characterized the ceremony:

– BMW Italy was the official sponsor of the wedding.

– Alitalia (previously the protagonist of a collaboration with Chiara Ferragni in the past) has made available an airliner to transport the guests and an entire gate in exchange for the return of the image. The spouses, of course, have published stories and posts on their social networks, highlighting the Alitalia brand.

– Once onboard the plane, each guest received a free welcome kit branded The Ferragnez (next monetization source) containing gadgets and snacks from well-known brands such as Pringles and M&M’S.

– Among the guests were the major YouTubers and Influencers on the Italian scene who, invited to share every moment of the ceremony, contributed greatly to making the event viral.

– Versace and Dior have signed the wedding dresses, Alberta Ferretti those of the bridesmaids.

– Trudi created 2 giant stuffed animals for the occasion with the appearance of Ferragni and Fedez.

Chiara Ferragni and Fedez before the wedding. Ads Trudi and Alitalia.

– Diesel created shirts with the “The Ferragnez” logo for Fedez, while Prada prepared a dress for Chiara’s pre-wedding evening.

In all this, the opinions and comments on the matter are conflicting: there are those who believe that it is absurd to think about the business and their image even on the wedding day and those who instead defend the newlyweds by claiming they are a model married couple. It fascinates the fact that two young people, starting from nothing, have managed to make a common event a showcase for some of the major international brands.

The Ferragni-Fedez wedding, a $ 36 million (social) affair

According to Launchmetrics, a web monitoring and analysis company, the event TheFerragnez, thanks to the 67 million interactions of the posts related to marriage, would have created a Media Impact Value of 36 million dollars.

Chiara Ferragni and Fedez kissing on their wedding.

Monetary value is attributed to everything that the wedding has generated on the web: from the sponsored posts of the spouses to the online articles that, talking about the event, also talked about all the associated brands.

Evian Ferragni water for 8 dollars per bottle

Chiara Ferrani x Evian

Evian launched the exclusive luxury water line Ferragni on the market, with customized packaging from the fashion blogger, for sale at $8 a bottle. There was no lack of (unnecessary) controversy on social media, Ferragni was accused of making a profit on a public good. All against Chiara, despite looking with horror at the marketing operation, the “family size” set of 12 for sale at $72.50 is already sold out, and among the luxury waters, it is not even among the most expensive.

Unposted, the documentary film about Chiara Ferragni: a missed opportunity

The film on Chiara Ferragni, Unposted, has recently been presented at the Venice Film Festival, but the opinions have not been very positive. No new ideas in the feature film about the famous blogger and influencer, but her story already widely told on social channels.

Chiara Ferragni Unposted trailer.

Each frame, each image, each sentence is chosen to bring water to the mill of the protagonist: never a hair out of place, benevolent with the followers, patient with the haters in the Disney princess version of the fifties, as someone has defined it.

A missed opportunity given the resonance of the phenomenon; the documentary boils down to an 85-minute spot on Chiara Ferragni. The film talks about its success, but there is no mention of the “price” that cost. A cut on the Ferragni woman would certainly have been more interesting than the web stars that social media tell us. There was certainly a fallible and human side that fans would not have liked to know. Chiara Ferragni and her team, however, continue to keep away from this more real and human aspect.

Chiara Ferragni Unposted was in the room for three days, from 17th to 19th September 2019, and was produced in collaboration with Amazon Prime Video.

Chiara Ferragni Unposted was in the room for three days, from 17th to 19th September 2019, and was produced in collaboration with Amazon Prime Video.

Chiara Ferragni x Oreo: from having a blog to launch her own special edition of cookies

Chiara Ferragni has set out to eat in 2020, and it seems that she has achieved it – literally – before the winter even ends. The businesswoman does not close to any project, which is why she has presented her craziest collaboration of all: Chiara Ferragni x Oreo. After trying her luck in the world of water with a collaboration with Evian, she now launches a limited edition of the most popular cookies of the moment. From what began as a personal adventure in a blog, now the Italian has proven to be able to sell everything.

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